Highly Recommended

The Conversation Project

The Conversation Project is an advocacy website devoted to furthering public understanding of end-of-life care and advance directives. These help people initiate conversations with their loved ones about end-of-life wishes. This website is helpful for anyone preparing to enter into an end-of-life conversation or learning about how to become a healthcare proxy.

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Review Date: 10/8/2018


Ease of Use

The website's main categories are clearly labelled and guide users through the site's content. The search bar doesn't allow users to filter the results, but it does appear to return results relevant to each query. Guides for readers can be found with little effort.

Visual Design

The homepage is bright, filled with color and images, and utilizes white space well to keep the reader interested. Important calls-to-action are made orange to guide readers to take action in the midst of other content. Also plenty of videos and brochures to help visitors learn the material.


The Conversation Project is populated with content created from the expert opinion of medical specialists. The site's guides, free for general use, provide an excellent way to start and guide end-of-life conversations with anyone with a life-threatening condition.


Institute for Healthcare Improvement is a highly credible organization of doctors and health advocates. This website's content is reliable and current, as it's created and updated by many physicians. The website is transparent about its expert backing, but it also incorporates the stories of patients and families for balance.


  1. Practical, helpful guide to advance directives and end-of-life conversations
  2. Links to advocacy resources as well as personal testimonies that help personalize end-of-life issues
  3. Plenty of multimedia resources to engage all types of learners


  1. Brochures are only guides and not meant to be comprehensive
The Conversation Project homepage screenshot


Sponsors / Affiliations: Institute for Healthcare Improvement, a nonprofit organization founded in 1991

Accreditations: None

Additional Features: Patient stories, newsletter, blog, state specific advance directive forms, videos

Languages: English, Spanish, German, Chinese, French, Korean, Portuguese, Hebrew, Russian, Vietnamese, Hindi, Japanese, Haitian Creole

Contact: conversationproject@IHI.org