Recommended

WebMD – Health and Parenting

WebMD - Health and Parenting contains many of the parent-relevant topics found in the newborn & baby child, & teen sections. Topics unique to parenting include, returning to work after a baby, getting children back to school, family fun, nannies, separation anxiety, talking to children about sexuality & substance abuse, limiting screen time, and traveling with children. This section is recommended for its unique topics not covered in other sections.

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Review Date: 4/15/2019

Scoring

Ease of Use

The landing page has a brief overview and provides a subtopic list that allows users to narrow their search. Content does not always present logically because related articles, blogs, message boards, and advertisements are mixed throughout. Subtopic organization seems random. Further, nested links send users deeper and deeper into searches without an easy return to the landing page. While the information here is patient-centered and educational, the site is one of the more difficult medical websites to navigate.

Visual Design

The pages are cluttered with a flurry of lists, articles, tools, and advertisements that clog the browsing experience. The reader's eye wanders all over the page due to the multiple areas for exploration. Large font and small chunks of text with lots of white space in between should make the content easy to read, but like the rest of WebMD, this section is not very visually pleasing.

Quality

If parents can sift through the redundant topics they will find helpful content providing a wide range of parenting advice. There is a general statement that the content is based on recent evidence and practice. Better yet, all content is referenced and reviewed by medical professionals, many of whom are specialists. Some topics are explored in more depth than others, but overall this is a great site for all parents.

Credibility

All site content is authored and reviewed by a qualified staff of physicians, medical journalists, and health reporters. Even with such a large amount of information, WebMD makes sure its content is credible with extensive referencing & review by subject area experts and regular updates. This section carries all the authority and credibility associated with WebMD, so parents can be assured that they have credible information to help them with their parenting skills.

Pros

  1. Many topics unique to parenting, such as returning to work after a baby, getting children back to school, nannies, and travelling with children
  2. Links to other WebMD sites, such as child safety, newborn & baby, child, & teen health, add additional depth

Cons

  1. The significant overlap with other sections diminishes the effectiveness of the site
  2. Pages are cluttered with commercial advertisements and links to news and additional information
  3. Searching keywords returns an overwhelming number of results, many are irrelevant, which cannot be filtered
  4. Need to navigate multiple pages per topic and link to other articles to get an overall/more complete picture

Profile

Sponsors / Affiliations: Internet Brands, LLC, a for-profit consumer media company

Accreditations: HON seal (Nov. 2018), TRUSTe-certified, URAC-accredited

Additional Features: News listed by date, top picks, or trends, blogs, video library, slideshow, quizzes, Q&A, links to related articles, support services & other resources, message boards, find a pediatrician

Languages: English

Contact: mheinley@webmd.net

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